Setobrick

All LEGO Promotional sets

204 setsfrom 1996 to 2026

LEGO set representative of the theme Promotional

Subthemes

Bricktober 35VIP Add-On Packs 10Ferries 5Airlines 4McDonalds 1

The LEGO Promotional theme brings together 204 sets released from 1996 to 2026, with a peak of 30 sets in 2024. It mixes Bricktober, VIP Add-On Packs, ferries and airlines subthemes, tributes and small models, ranging from 30 to 590 pieces.

A theme spread from 1996 to 2026

The LEGO Promotional theme has 204 sets. It starts in 1996 with 1660 Kronprins Frederik Ferry, a 165-piece ferry, then moves ahead slowly: 2 sets in 1998, 2 in 1999, 4 in 2000, 1 in 2001 and 1 in 2003.

The pace changes from 2013, with 2 sets, then 11 in 2014. The years 2020, 2021 and 2022 have 18 each, 2023 brings 27, 2024 reaches 30, 2025 has 29 and 2026 stands at 10.

Bricktober, VIP Add-On Packs, ferries and planes

The Bricktober subtheme is the largest with 35 sets, including 40183 Bricktober Town Hall (186 pieces) and 40143 Bricktober Bakery (234 pieces). The VIP Add-On Packs follow with 10 sets, then Ferries with 5, Airlines with 4 and McDonalds with 1.

Transport has its place with 2998 Stena Line Ferry (197 pieces) and 2718 Aircraft and Ground Crew (Air 2000 Version) (144 pieces). Tributes round out the range, such as 40450 Amelia Earhart Tribute and 40530 Jane Goodall Tribute.

Compact sets, from 30 to 590 pieces

A set in the theme has 147 pieces on average, against 389 across all themes. The largest, 40775 Mini Knight's Castle, reaches 590 pieces, ahead of 40563 Tribute to LEGO House (583) and 40683 Flower Trellis Display (440). At the other end, 40200 BMW Racer and 1295 Water Rider stop at 30 pieces.

As for colors, Black makes up 15% of the pieces, White 12%, Light Bluish Gray 9% and Red 8%. The most recent sets, from 2026, include 5010075 Dolphin, 6611593 Duck and 6626065 F1 ACADEMY LEGO Race Car.

Promotional in figures

Number of sets204
Release years1996-2026
Peak year2024 (30 sets)
Total pieces30,016
Average pieces per set147
Catalog-wide average389
Largest set40775 Mini Knight's Castle (590 pieces)
Smallest set40200 BMW Racer (30 pieces)
Newest set5010075 Dolphin (2026)
Subthemes5

Promotional sets by period

PeriodSetsAverage pieces
1996-19995140
2000-2003650
2013-20141393
2015-201930148
2020-2024111161
2025-202639141

Dominant colors

Color breakdown of the pieces across all Promotional sets, minifigures included.

ColorPiecesShare
Black4,59815%
White3,63112%
Light Bluish Gray2,6919%
Red2,3687.9%
Yellow1,8826.3%
Reddish Brown1,5915.3%
Tan1,3724.6%
Dark Bluish Gray1,3264.4%

20262025202420232022202120202019201820172016201520142013200320012000199919981996

2026 10 sets

2025 29 sets

2024 30 sets

2023 27 sets

2022 18 sets

2021 18 sets

2020 18 sets

2019 9 sets

2018 11 sets

2017 1 set

2016 3 sets

2015 6 sets

2014 11 sets

2013 2 sets

2003 1 set

2001 1 set

2000 4 sets

1999 2 sets

1998 2 sets

1996 1 set

Frequently asked questions

What types of models can be found in the Promotional theme?

It includes city buildings such as 40183 Bricktober Town Hall and 40141 Bricktober Hotel, ferries and planes, tributes such as 40530 Jane Goodall Tribute, as well as vehicles and animals. The 2026 sets include, for example, 6614222 Unicorn, 6631373 Baby Puppy and 6626060 Sports Car.

How has the theme evolved over time?

Until 2003, the theme stays very discreet, with at most 4 sets per year. It grows from 2013: 11 sets in 2014, 18 per year from 2020 to 2022, then 27 in 2023, 30 in 2024 and 29 in 2025.

Which colors are the most common in Promotional sets?

Black dominates with 15% of the pieces, ahead of White at 12% and Light Bluish Gray at 9%. Red (8%), Yellow (6%) and Reddish Brown (5%) complete the top of the palette.

What sets the Promotional theme apart from other LEGO themes?

Its sets are rather compact: 147 pieces on average, against 389 across all themes. It is also recognizable by its own subthemes, such as Bricktober, the VIP Add-On Packs, Ferries and Airlines.

What is the largest LEGO Promotional set?

It is 40775 Mini Knight's Castle (2025): 590 pieces.

Which year has the most Promotional sets?

In 2024: 30 sets, more than any other year.